Video Localization or Internationalization?
Written by Oldrich Kraus
There’s no need to tout the advantages of video in this era. We all can see its omnipresence in our daily lives. There are all kinds of displays everywhere. And where is our attention drawn most? Why of course, to the ones with moving pictures. And this attention capture is far from the only huge advantage of video. Some say that we retain only 10% of what we read and 50% of what we see and hear. Even if these numbers are not real and just a perpetuation of some urban myth, it’s quite clear that video captivates us and leaves us with stronger impressions than just text or static images. If you’re in doubt, just try scrolling down some social media feed containing text status updates, images as well as videos. How often do you stop to examine a post containing only text, how often post with image and how often one with video? If you’re like most people, you usually scroll through the images, stop at the videos and ignore the text!