Publications

Written by Konstantin Josseliani
Applying this concept to the translation industry is an interesting exercise. Looking closely, it’s clear that this sector also has its hedgehogs and foxes. There are translation companies who, having chosen their preferred path a long time ago (perhaps they specialize in a particular industry such as health or IT, or in certain services like software or games localization), stick to it rigorously, regardless of the changing environment around them. These companies may seem slow, but once they pick up the required speed, they generally post growth rates significantly above the industry average. It’s fair to say that they “start slow but move fast.”

Asia is currently the world’s biggest regional economy, a fact which should come as no great surprise. As home to two of the world’s most ancient civilizations, the region in fact dominated global trade for large parts of history and has therefore had plenty of time to learn lessons and hone its success.

About a third of LSPs prefer to develop their own business automation systems rather than buy an off-the-shelf solution and Janus Worldwide is one of them, having invested money, resources and about five years to develop its Global Technology Platform (GTP) for interacting with clients. By the end of 2020, more than a quarter of the company’s clients had migrated to the new system. Natalya Rudinskaya, Key Account Director at Janus Worldwide, shares her vision of translation automation solutions and discusses the intent behind the creation of Janus’s Global Technology Platform.

Sergey Balashov, Head of Life Sciences Translation Department, Janus Worldwide. A straight-forward, confident and goal-driven leader with the vision. Moreover, he is the one who brings new ideas to the table and thinks about where the company is going.

Written by Oldrich Kraus
There’s no need to tout the advantages of video in this era. We all can see its omnipresence in our daily lives. There are all kinds of displays everywhere. And where is our attention drawn most? Why of course, to the ones with moving pictures. And this attention capture is far from the only huge advantage of video. Some say that we retain only 10% of what we read and 50% of what we see and hear. Even if these numbers are not real and just a perpetuation of some urban myth, it’s quite clear that video captivates us and leaves us with stronger impressions than just text or static images. If you’re in doubt, just try scrolling down some social media feed containing text status updates, images as well as videos. How often do you stop to examine a post containing only text, how often post with image and how often one with video? If you’re like most people, you usually scroll through the images, stop at the videos and ignore the text!

The most common and gravest mistake organisations make is falling into the trap of thinking that translating some content is all it takes to succeed in a new market – it’s a tad more complex, but the work is worth the effort!

Written by Oleksiy Ponomarov
Starting your own business is no easy task, even when economy is growing. But what about launching a startup when the coronavirus outbreak is severely hurting the global economy? Does this seem to be completely impossible?

Video is a part of modern life. Scripted clips with graphics and time tracking grab viewers’ attention in the first few seconds. In the few minutes that a user spends watching a video, explicit information about a service or product can be conveyed.

Written by Konstantin Josseliani
Konstantin Josseliani has been a leader in the translation industry for over 30 years, driving Janus Worldwide with pure dedication, skill, passion and a willingness to see things from a new perspective. As Stephen Hawking once said, “Intelligence is the ability to adapt to change,” and in that regard, Konstantin is a visionary leader, who sees growth opportunities in changing circumstances, and tailoring appropriate responses to any business challenge.

Today translation isn’t just a translator working in a regular text document. Translation is a complex process of creating materials in another language while accounting for the features of the market, language and the client’s individual needs. Even if we are now used to translation technologies, the issue of the project manager’s role is still raised occasionally, but this time from another angle. Maybe the project manager simply sends materials back and forth, and fully automating this process could save resources. Coordinating the translation process, while meeting deadlines and budgets and providing quality assurance of the end result is the task of the translation project manager, whether on the part of the translation company or the client.