In a race for efficiency. An automation paradox and a power of a human-touch
Today translation isn’t just a translator working in a regular text document. Translation is a complex process of creating materials in another language while accounting for the features of the market, language and the client’s individual needs. Even if we are now used to translation technologies, the issue of the project manager’s role is still raised occasionally, but this time from another angle. Maybe the project manager simply sends materials back and forth, and fully automating this process could save resources. Coordinating the translation process, while meeting deadlines and budgets and providing quality assurance of the end result is the task of the translation project manager, whether on the part of the translation company or the client.