Product content & catalogue localization
Large-scale localization of product titles, descriptions, specifications, size guides and attributes, structured for PIM, e-commerce platform or marketplace workflows.
Retail and e-commerce localization for global brands — content that converts, not just translates
End-to-end multilingual content solutions for retail and e-commerce — from product catalogues and marketing campaigns to platform localization and multilingual SEO — delivered by specialists who understand how buying decisions are made across cultures.
Our clients
100+
Languages
ISO
Certified quality
30+
Years in retail
Why retail localization is harder than it looks
Translation converts words. Localization converts customers. In retail and e-commerce, the difference between the two shows up directly in your conversion rate.
A product description that reads naturally in one market feels flat or off-brand in another. A promotional campaign that performs in English may miss the cultural register entirely in Japanese or Arabic. SEO keywords do not translate — they need to be researched from scratch for every market.
Global retail brands need more than a translation vendor. They need a partner who understands consumer behaviour across cultures and owns every content step from catalogue scale to campaign launch.
Retail and e-commerce content we manage
E-commerce platform localization
Full localization of storefronts, checkout flows, account content, transactional emails and support pages, including UI strings and multilingual SEO.
Multilingual SEO
Market-specific keyword research, on-page SEO localization, metadata and structured data built for how users search and buy in each language.
Marketing & campaign localization
Localization and transcreation of promotional campaigns, email marketing, push notifications and social media content adapted to local culture and seasonality.
Transcreation & brand adaptation
When tone, emotion and brand voice matter more than literal meaning, our transcreation specialists recreate content from the ground up in each target language.
Marketplace content
Localization of product listings for Amazon, Zalando, Tmall, Rakuten and other regional marketplaces, formatted for each platform’s requirements.
App store optimization (ASO)
Localized app store listings, screenshots, descriptions and metadata for iOS and Android, optimized for discoverability and conversion.
Packaging & labelling
Translation and localization of product packaging, labels, inserts and regulatory declarations compliant with local market requirements.
Customer support content
FAQs, help centre articles, chatbot scripts, return policies and service templates localized to reduce friction and support volume in every market.
E-learning & training content
Localization of retail staff training, compliance programs and onboarding materials for global teams.
Legal & compliance content
Terms and conditions, privacy policies, consumer rights documentation and cross-border compliance materials reviewed for local requirements.
Not sure which service fits your project?
Contact a retail localization expertWe’ll help you define the right approach — whether you’re localizing a product catalogue, launching in a new market, or building a multilingual content operation at scale.
Our approach to retail and e-commerce localization
Consumer-first, not word-for-word
Every piece of content is adapted with the end consumer in mind — their language, cultural context and purchasing behaviour. We brief our specialists on your brand positioning and target audience before a single word is written.
Built for scale and continuous updates
Retail content doesn’t stand still. Our workflows handle high-volume, fast-turnaround delivery — seasonal campaigns, catalogue updates and product launches — without sacrificing consistency or quality. Translation memory and centralized terminology reduce cost and turnaround time as your volume grows.
Brand voice across every market
Your tone of voice, brand guidelines and messaging hierarchy are maintained across all languages through centralized multilingual style guides. Customers in Tokyo and Berlin should feel the same brand — not a generic translation of it.
Platform and PIM integration
We work directly with your e-commerce platform, PIM system or content pipeline — Shopify, Salesforce Commerce Cloud, Akeneo, SAP, or custom infrastructure. Localized content is delivered in the format your system expects, ready to publish.
Measurable quality, not subjective review
Quality is monitored through structured LQA frameworks with traceable scores across every project. You get consistent, measurable performance — not a qualitative thumb-up from a single reviewer.
Why global retail brands choose Janus Worldwide
Bathmatedirect
Industry:
Consumer health, wellness products, and e-commerce.
Challenge:
Sensitive product content had to be translated and adapted for multiple international markets while maintaining consistent terminology, style, and cultural appropriateness.
Solution:
Janus provided a full multilingual workflow including translation, editing, proofreading, language sign-off, terminology management, and a dedicated style guide across 15 target languages.
Result:
Bathmatedirect received consistent multilingual marketing content adapted for different markets, including regions where the product category required additional cultural sensitivity.
Estée Lauder
Industry:
Prestige beauty, cosmetics, and retail.
Challenge:
A large volume of product videos required transcription, translation, voice recording, subtitling, QA, and engineering under tight deadlines.
Solution:
Janus assigned dedicated project managers, voice talents, specialized linguistic teams, QA specialists, and engineers, processing the work in small batches to avoid delays.
Result:
Localized multimedia content was delivered efficiently and consistently, supporting Estée Lauder’s product communication across international markets.
- ISO 17100-certified quality processes ensuring consistent delivery across every market and content type.
- Dedicated retail and e-commerce linguists with expertise in fashion, beauty, home and lifestyle categories.
- Proven catalogue scale — from hundreds to millions of SKUs, with quality maintained across every product.
- Market-native multilingual SEO: keyword research and on-page optimization built for each market from scratch.
- Transcreation capability for brand campaigns where tone, emotion and cultural resonance matter as much as accuracy.
- Direct integration with e-commerce platforms, PIM systems and content pipelines.
- Measurable quality performance through Smart LQA monitoring on every project.
- One partner, one contract, one quality standard — across all markets and content types.