Imagine you walk into your local corner store and see two new additions in the cookies section. One is a nice colorful packet. It looks promising, but there’s one problem: everything on the packaging is in Mandarin, which you don’t speak.
Olessia Skrla
Thanks to the pandemic, lockdowns, and the ensuing dread of crowded spaces (which means practically every mall), online shopping has reached an all-time high.
Written by David Brett
You are a localisation manager or translation budget holder who is responsible for delivering a quality translation service for your business. You are tasked with ensuring that translations meet the needs of your business from a technical perspective and are also on point with brand and style guidelines, whilst representing good value.
The translation industry has been digitized for a while now and has met self-isolation, with its need to work remotely, quite calmly. Meanwhile, developers of client-supplier interaction platforms have experienced significant strain due to increased demand for the technology. How should platform developers restructure their work, and what should they be prepared for when implementing platforms to streamline translation processes?
Technology has penetrated tightly into our lives, especially due to the year 2020 and the need in all fields to perform our work remotely. As we embrace technology, we must be prepared to realign ourselves and adapt to a new form of communication and interaction, which requires the development of new skills—both on the part of clients and translation service providers.
The customer journey is a complicated, though remarkably consistent process, which starts before the first interaction with a brand representative even takes place. At the awareness stage, customers examine brands closely and it is vital to make this acquaintance a milestone for a relationship that will evolve over time into long-lasting cooperation.
The coronavirus pandemic was, in many ways, a transformational period for the global economy and triggered significant changes in business practices that hardly anyone had anticipated before: contactless services, remote project support, digitalization and automation of every possible process… It may be said that, for the first time in recent history, business engagement was forced to be flexible and adapt to “contactless” methods of doing business.
Avishek Bhattacharya
If you’re looking to enter global markets with software, an app or a website, then it’s clear that you will need to translate and localize your digital products. To optimize your globalization effort, you should consider a number of factors that could save you time and money. In this article, you’ll learn how to save on translation costs while maintaining great quality in the long term.
Creating a multilingual website is slightly complicated than running a single-language site. Aside from having to create different language versions of the same website, you have to work much harder to make sure your pages rank where they should, in the language they should.
Michael Reimer
An often-seen practice amongst decision makers from international operating companies towards arising needs for translation is to contact several language service providers (LSP) for each new project. They assume that this would be the best way to save money by always taking the cheapest offer. They hereby neglect to look for an LSP that provides a broader portfolio and therefore comprises more services than just the one required for a particular project. Wouldn’t it be more foresighted to try and choose just one service provider that is able to cover several possible language service demands under one roof? In the beginning, this will certainly take some time in the evaluation phase, but wouldn’t it pay off and in the end save time, and as a result also money? Let’s look in a bit more detail.
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