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E-commerce localization
E-commerce is one of the most incredible phenomena of our time. However, the language barrier presents one of the toughest walls to scale in the attempt to build a global brand.
Nowadays, localization for all e-commerce businesses looking to expand globally is a necessity. If your potential customers can’t find you they won’t buy, if you don’t speak their language they won’t buy either. The audience always seek out brands that localize their content and there is another pre-condition – a capability of providing personalized experience because people don’t buy what they don’t understand or they don’t resonate emotionally with.
Localizing your message to suit locals’ needs helps to gain a competitive edge over the local sellers. It has become customary for any e-commerce business to get multilingual in order to target a broader area of potential customers.
It has been found out that 75 percent of customers are non-English and they prefer information in their regional language. And impressive 92.2 percent prefer to shop online on sites that list prices in the local currency. That’s why it’s so important to provide website visitors with an excellent service to sell more products in less amount of time by providing hassle-free user experience.
Product descriptions translation
To avoid obvious errors in product descriptions.
Tool: Professional, in-country linguists and matter experts.
Website and mobile-app localization
To reach multilingual customer base.
Product page style guide
Tool: Website and mobile app localization.
Web interface translation
To keep usual domestic shopping experience.
Tool: Content translation & marketing adaptation.
Customization of marketing campaigns
Campaigns should be implemented in the local language, keeping cultural differences in mind.
Tool: Transcreation and marketing adaptation.
As consumers shift to online shopping, there is greater demand for a more personally tailored digital experience
Why does e-commerce localization matter?
E-commerce localization increases sales
- A correlation between lost sales and foreign shoppers
Shoppers expect localization
- Product prices in local currencies
- Delivery options narrowed down to the postcode
E-commerce translation services incorporate quality translation managed by the Janus GTP system and Janus Connect, ensuring a fully integrated management solution. Add global SEO services and Janus Dashport to provide essential management analytics, and you have an advanced global e-commerce solution.