Copywriting is an absolutely fascinating field. Words possess enormous power and can bring real changes to people’s lives. When it comes to the business environment and the natural desire of any business owner to successfully sell their goods and services, words can really come in handy too: they can convince people to choose a particular product on a rational or an emotional level – or often a combination of the two.
Machine translation (MT) has without any doubt already demonstrated its potential to revolutionize the translation sector, making it possible to translate large volumes of text in a short amount of time. This is particularly useful for businesses that need to translate a lot of content quickly.
Let’s have another look at the latest news in the field of machine translation. I have highlighted the stories I consider to be the most important.
The question of how to use a glossary or term base in conjunction with machine translation started to become relevant some years ago. In other words, how do you integrate term bases into machine translation engines to produce output that takes account of glossary terms? Technical options for achieving this have been around for a long time, but they are not particularly easy to implement.
There is no doubt that the pandemic had a negative impact on many things, but it nonetheless taught humanity some positive lessons, which we should reflect on and keep in mind in the future. How has the localization industry changed since COVID? We believe that the pandemic has “gifted” us five habits that are worth maintaining in our post-COVID lives.
Below is a brief overview of the latest news and achievements in the machine translation field. These stories were collected over the past month, but I would also highlight them among the most important news items for the last six months.
Even as digital technology is taking over the world, there is still a demand for printed products. Business cards, booklets, brochures and other printed marketing materials remain among the most effective means of presenting and promoting a business. That is why ideas, design and creating layouts for these materials should be entrusted to real professionals.
In today’s global economy, businesses are expanding their reach beyond their domestic borders. To succeed in foreign markets, it is essential to provide products and services that resonate with local customers. This is where localisation – the process of adapting content, products, and services to meet the cultural, linguistic, and other requirements of a particular market – comes into play.
When IBM announced the release of the VisualAge environment back in 1993, it actually proclaimed a new era in programming. By the end of that era, programmers would no longer be regarded as weird people who think in cryptic categories and do unintelligible things. Like the guy in the picture.
Whether you are a growing company or have a global presence, you probably need to manage several translation projects at the same time, and you are probably looking for ways to optimise your workflows and improve the quality of your translations. Using a translation project management platform may be the perfect solution for you. At Janus Worldwide, we have created and perfected GTP, a platform that enables you to manage all your projects in one place and much more. Here are some of the advantages of working with GTP.
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