Ecommerce – Which parts of an e-commerce business should be localized?
E-commerce is one of the most remarkable phenomena of our time. However, language barriers present one of the toughest obstacles to overcome when trying to build a global brand. Localization in e-commerce refers to adapting various aspects of your online business to meet the cultural and linguistic preferences of a target audience. It goes beyond simply translating content and includes tailoring the entire user experience to suit local expectations.