The customer journey is a complicated, though remarkably consistent process, which starts before the first interaction with a brand representative even takes place. At the awareness stage, customers examine brands closely and it is vital to make this acquaintance a milestone for a relationship that will evolve over time into long-lasting cooperation.
The coronavirus pandemic was, in many ways, a transformational period for the global economy and triggered significant changes in business practices that hardly anyone had anticipated before: contactless services, remote project support, digitalization and automation of every possible process… It may be said that, for the first time in recent history, business engagement was forced to be flexible and adapt to “contactless” methods of doing business.
Avishek Bhattacharya
If you’re looking to enter global markets with software, an app or a website, then it’s clear that you will need to translate and localize your digital products. To optimize your globalization effort, you should consider a number of factors that could save you time and money. In this article, you’ll learn how to save on translation costs while maintaining great quality in the long term.
Creating a multilingual website is slightly complicated than running a single-language site. Aside from having to create different language versions of the same website, you have to work much harder to make sure your pages rank where they should, in the language they should.
Michael Reimer
An often-seen practice amongst decision makers from international operating companies towards arising needs for translation is to contact several language service providers (LSP) for each new project. They assume that this would be the best way to save money by always taking the cheapest offer. They hereby neglect to look for an LSP that provides a broader portfolio and therefore comprises more services than just the one required for a particular project. Wouldn’t it be more foresighted to try and choose just one service provider that is able to cover several possible language service demands under one roof? In the beginning, this will certainly take some time in the evaluation phase, but wouldn’t it pay off and in the end save time, and as a result also money? Let’s look in a bit more detail.
Michael Reimer
When customers are looking to source translation services, there are generally two factors which are uppermost in their minds: quality and price. How do you ensure a high-quality product while keeping costs as low as possible? As with anything else, it’s always a good idea to shop around, but what should you look for in a language services provider? Below, we review some of the key factors to consider so that you can make sure you select the right partner for you.
Avishek Bhattacharya
Ins and outs of audio localization
Wadii El Maroudi
Section 1557 of the Affordable Care Act prohibits discrimination on the basis of race, color, national origin, sex, age or disability in health programs or activities that receive federal financial assistance. It builds upon several long‐standing federal civil rights laws, including Title VI of the Civil Rights Act of 1964, which prohibits recipients of federal financial assistance from discriminating on the basis of race, color or national origin.
Written by Oldřich Kraus
Learning is something we all do throughout our lives. The more advanced our civilization becomes, the greater our need to learn. It therefore stands to reason that there is great benefit in learning as effectively as possible—and that’s where e-learning comes in.
Written by Konstantin Josseliani
Applying this concept to the translation industry is an interesting exercise. Looking closely, it’s clear that this sector also has its hedgehogs and foxes. There are translation companies who, having chosen their preferred path a long time ago (perhaps they specialize in a particular industry such as health or IT, or in certain services like software or games localization), stick to it rigorously, regardless of the changing environment around them. These companies may seem slow, but once they pick up the required speed, they generally post growth rates significantly above the industry average. It’s fair to say that they “start slow but move fast.”
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