It is now becoming clear that artificial intelligence (AI) is inescapable: it is used everywhere, including as part of translation workflow automation. Many translation companies are concerned that they will be forced out of the market, while a lot of freelance translators and client-side translation departments are wondering what their futures might look like.
As I begin this article on trends in copywriting, I would like to point out that, in my opinion, there is no such thing as “trendy” or “untrendy” copy. Great copy is, above all, a piece of writing that precisely meets its goals and objectives. Nevertheless, I suggest that readers familiarize themselves with a some of the things that are currently trending.
Janus Worldwide has been providing multimedia localization services to enhance business communication on a global level for 28 years. We have substantial internal resources devoted to multimedia localization and have seen a considerable upturn in demand for these services. Multimedia plays a significant role in global businesses by enhancing communication, improving customer engagement, streamlining operations, and fostering collaboration. Here are some key reasons why multimedia is important in business:
We’re happy to share a recent excellent example of engine customization with you: the preparation of a machine translation language model for one of our key clients. During preparation for the training, we gathered a large high-quality translation base for this client, which undoubtedly played a significant role during the training process.
Machine translation has taken a firm position in our lives: we see results of its use all the time.
Quality control as a component of quality management is essential to maintain and continuously improve the quality of services provided to the client. This is of paramount importance to our company. Linguistic services constitute the core business process at Janus, so the idea of creating a tool to evaluate the quality of these services has been in development for a long time.
Selecting the right linguists to translate life science content is a critical process due to the specialized nature of the field and the fact that the market is highly regulated. Documents may comprise a mixture of complex scientific data, medical terminology, and technical language. Inaccurate translations in clinical trial documentation, patient information leaflets, or drug labels can jeopardize patient safety, leading to the improper use of medication or devices. It is vital to ensure accuracy, compliance, cultural sensitivity, and clear communication, all of which are essential for the safety, effectiveness, and success of life science products and services.
When considering your options and deciding who - or what – will be tasked with your next translation assignment, it’s important to know exactly what your options are and to understand their limitations.
Xiaoxiao Hu is a project manager in the Global Localization Department and heads up our office in China. We spoke to her about her professional journey as part of our company, her approach to work, China’s unique culture, and a few other interesting topics. We hope you enjoy reading the interview!
Not so long ago, online meetings were something we never even imagined, and yet nowadays our diaries are so easily filled with Teams calls, Zoom meetings and Skype conversations. These technologies allow us to reach more people than we would otherwise be able to meet, and of course keep our finance directors happy as we submit less travel expenses.