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E-commerce is one of the most remarkable phenomena of our time. However, language barriers present one of the toughest obstacles to overcome when trying to build a global brand. Localization in e-commerce refers to adapting various aspects of your online business to meet the cultural and linguistic preferences of a target audience. It goes beyond simply translating content and includes tailoring the entire user experience to suit local expectations.

The implementation of the new MDR has introduced several new changes and requirements regarding the labeling and usage instructions for medical devices. These modifications impact the content that requires translation. Specifically, the MDR underscores the importance of providing clear and understandable information to users, encompassing patients, healthcare professionals, and even software UI now recognized as part of product labeling. The classification of software has undergone drastic changes under the EU MDR and IVDR, resulting in virtually no medical device software falling under low-risk categories (unlike the situation under the MDD). The updated language requirements for software are expected to influence manufacturers’ software translation/localization policies, prompting a more rigorous examination of the translated UI.

Let us talk again about the latest language news. I have highlighted the news that I consider the most important.

Machine translation (MT) has been around for a long time, and now it has advanced to the point where machine translation post-editing (MTPE) has become a standard practice at major language service providers. Nevertheless, many customers, linguists, and even the managers of various LSPs still believe that MT is difficult and inherently of low quality.