The most common and gravest mistake organisations make is falling into the trap of thinking that translating some content is all it takes to succeed in a new market – it’s a tad more complex, but the work is worth the effort!
Written by Oleksiy Ponomarov
Starting your own business is no easy task, even when economy is growing. But what about launching a startup when the coronavirus outbreak is severely hurting the global economy? Does this seem to be completely impossible?
Video is a part of modern life. Scripted clips with graphics and time tracking grab viewers’ attention in the first few seconds. In the few minutes that a user spends watching a video, explicit information about a service or product can be conveyed.
Written by Konstantin Josseliani
Konstantin Josseliani has been a leader in the translation industry for over 30 years, driving Janus Worldwide with pure dedication, skill, passion and a willingness to see things from a new perspective. As Stephen Hawking once said, “Intelligence is the ability to adapt to change,” and in that regard, Konstantin is a visionary leader, who sees growth opportunities in changing circumstances, and tailoring appropriate responses to any business challenge.
Today translation isn’t just a translator working in a regular text document. Translation is a complex process of creating materials in another language while accounting for the features of the market, language and the client’s individual needs. Even if we are now used to translation technologies, the issue of the project manager’s role is still raised occasionally, but this time from another angle. Maybe the project manager simply sends materials back and forth, and fully automating this process could save resources. Coordinating the translation process, while meeting deadlines and budgets and providing quality assurance of the end result is the task of the translation project manager, whether on the part of the translation company or the client.
It is no secret that the success of any organization is greatly dependent on the professionalism of its staff. But given today’s market and increasingly competitive environment, it is not enough to simply find an employee whose education, experience and skills meet your requirements. Whether or not staff training is required is no longer a question. Training is a must. First of all, it improves employees’ skills in satisfying market requirements, while also developing career advancement potential and higher motivation.
Personnel recruitment is one of the most essential processes in the life of any company. The important objective is to optimize it by making it as efficient as possible. Today, at Janus, special attention is paid to attracting competent specialists with the full range of necessary professional skills, who would fit harmoniously into the psychological climate of the established multinational team.
The present-day business environment challenges LSP with an ever growing demand to reduce a translation process complexity and simplify engagement between the client and the contractor.
Surveys show that videos are more likely to be shared when they tell a story. And this is our specialty. Our video production department delivers customized services from pre-production to shooting and directing, post-production and editing.
The idea of this article is to identify and briefly describe areas in the translation business that may benefit from implementation of AI and particularly ML. Since AI is not completely predictable, implementation of any kind of AI also brings new risks. So, the result of either introduction of AI or replacement of good old algorithmic automation with an AI may produce an unexpected impact. Or a positive breakthrough ?
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