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The gaming industry is a huge, varied, and ever-evolving market that reaches hundreds of millions of fanatics around the world. There are numerous ways localization can take effect, the most obvious of which is translation; through subtitles, change in user interface and through voice-overs or dubbing of characters. Janus have over twenty years of translation experience in several different industries, with ten of those years being in video games. The two biggest areas of work for Janus are linguistic and function testing. Knowledge of context is key in localization. Function testing looks less at the impacts of language, and more at the impact specific cultures have on the product, or way the product will run. Luckily, we have companies such as Janus to help the world experience different forms of media by adapting products in the most appropriate and adequate ways dependent on culture.

Quality localization of any product, whether it is a website, training course, software, smartphone application or game console, is impossible without functional and linguistic testing.

Janus Worldwide has successfully implemented three ISO standards in its Quality Management System (QMS): ISO 9001 (Quality management systems – Requirements), which contains requirements to a comprehensive QMS; ISO 17100 (Translation services – Requirements for translation services), which specifies requirements to translation services, and ISO 13611 (Interpreting – Guidelines for community interpreting), which sets interpreting guidelines. This year, Janus Worldwide has passed two re-certification audits (for compliance with ISO 9001 and ISO 17100) and one observation audit (for compliance with ISO 13611), with no critical non-compliance revealed. For the purpose of ISO 9001, the Company cooperates with TÜV Nord, a member of TÜV Group.

Digital marketing has become essential for most businesses operating within today’s global economy. There is in fact a lot of power in using digital marketing to obtain results for local and global businesses. Nevertheless, successful marketing content localization isn’t just about accurate translation, but transcreation, concept adaptation, image sourcing, design, UX, etc. The true value of marketing localization relies on the contextual environment in which it is consumed and specific brands’ marketing goals.

The 10th meeting of the Moscow Translation Club, the LSP sector’s largest such event, reflected the increasing maturity of artificial intelligence (AI) and machine translation. A global push toward automation and AI is now underway, as many speakers made clear at the event, which was held December 6 at the Mercure Moscow Paveletskaya Hotel. The focus is now on how to integrate AI into LSP practices fairly and universally.

True to its long-standing tradition, Janus Worldwide held another Partners’ Day event for clients and partners on December 3. The event program was especially varied and built around the most relevant issues, while the friendly atmosphere and high concentration of useful knowledge and interesting ideas once again proved to be among the event’s permanent features. Informal conversations between event participants during meal breaks further contributed to the warm ambiance.

We are proud to be showcasing our new IT solution at tekom Fair 19, the largest technical communication fair in the world, which will be held from November 12 to 14, 2019 at Messe Stuttgart in Germany.

Our ongoing efforts to provide unparalleled 24/7 client service and implement the “Follow the Sun” customer–supplier interaction model led us to expand our operations to multiple locations, and the Brno office plays a strategic role here, as a center for the consolidation of language expertise and business development at Janus Worldwide.

Janus Worldwide will be taking part in tekom 2019, the world’s largest technical communication fair, as an exhibitor, and will also give presentations as part of the annual conference program, traditionally held in Stuttgart, Germany from November 12 to 14.

The shift toward digital globalization means that companies can reach international markets with less capital-intensive business models and manage their worldwide operations in leaner, more efficient ways.
What opportunities and risks does the “era of digitalization” present for the LSP industry today?
Trends, strategies and market analytics were discussed by LSP industry experts at a recent event in Boston.