As a company expands into new international markets, accurate localization of advertising materials becomes critical. Localization goes far beyond simple translation between languages; it requires comprehensive adaptation of all “components” of the source material to align with the linguistic and cultural characteristics of the target audience.
AI technology continues to transform established processes in translation and localization, improving efficiency and quality. One such innovative tool is the Janus AI Plugin, designed to integrate AI into the memoQ platform. Leveraging GenAI technology, this plugin offers unique capabilities and demonstrates a wide range of benefits for both employees and clients in the translation industry.
Janus Worldwide is one of the leading providers of translation and language services thanks to its business agility and adaptation to a constantly changing business world.
It is now becoming clear that artificial intelligence (AI) is inescapable: it is used everywhere, including as part of translation workflow automation. Many translation companies are concerned that they will be forced out of the market, while a lot of freelance translators and client-side translation departments are wondering what their futures might look like.
Let’s imagine the following scenario:
As I begin this article on trends in copywriting, I would like to point out that, in my opinion, there is no such thing as “trendy” or “untrendy” copy. Great copy is, above all, a piece of writing that precisely meets its goals and objectives. Nevertheless, I suggest that readers familiarize themselves with a some of the things that are currently trending.
Janus Worldwide has been providing multimedia localization services to enhance business communication on a global level for 28 years. We have substantial internal resources devoted to multimedia localization and have seen a considerable upturn in demand for these services. Multimedia plays a significant role in global businesses by enhancing communication, improving customer engagement, streamlining operations, and fostering collaboration. Here are some key reasons why multimedia is important in business:
We’re happy to share a recent excellent example of engine customization with you: the preparation of a machine translation language model for one of our key clients. During preparation for the training, we gathered a large high-quality translation base for this client, which undoubtedly played a significant role during the training process.
Machine translation has taken a firm position in our lives: we see results of its use all the time.
Quality control as a component of quality management is essential to maintain and continuously improve the quality of services provided to the client. This is of paramount importance to our company. Linguistic services constitute the core business process at Janus, so the idea of creating a tool to evaluate the quality of these services has been in development for a long time.
Case studies
Careers
News
Leadership
GTP
Imprint
Privacy Policy
Terms and Conditions
Germany
Schanzenstr. 36 / Geb. 31,
51063 Köln
+49 176 2391 4888
+49 2 212 718 30 83
Extension number: 802
