Digital Marketing Localization.
How local and global brands are leading the way
Digital marketing has become essential for most businesses operating within today’s global economy. There is in fact a lot of power in using digital marketing to obtain results for local and global businesses. Nevertheless, successful marketing content localization isn’t just about accurate translation, but transcreation, concept adaptation, image sourcing, design, UX, etc. The true value of marketing localization relies on the contextual environment in which it is consumed and specific brands’ marketing goals.
How local and global brands are leading the way