E-COMMERCE LOCALIZATION
E-commerce is one of the most incredible phenomena of our time. However, the language barrier presents one of the toughest walls to scale in the attempt to build a global brand. Nowadays, localization for all e-commerce businesses looking to expand globally is a necessity. If your potential customers can’t find you they won’t buy, if you don’t speak their language they won’t buy either. The audience always seek out brands that localize their content and there is another pre-condition – a capability of providing personalized experience because people don’t buy what they don’t understand or they don’t resonate emotionally with. Localizing your message to suit locals’ needs helps to gain a competitive edge over the local sellers. It has become customary for any e-commerce business to get multilingual in order to target a broader area of potential customers. It has been found out that 75 percent of customers are non-English and they prefer information in their regional language. And impressive 92.2 percent prefer to shop online on sites that list prices in the local currency. That’s why it’s so important to provide website visitors with an excellent service to sell more products in less amount of time by providing hassle-free user experience.
