AI in Digital Marketing: How Artificial Intelligence is Transforming Promotion Strategies in 2025

Artificial intelligence is spreading rapidly, expanding its influence across industries day by day. AI-powered solutions are now available for tasks such as marketing analysis, copywriting, image and video generation, and more.

But one key question remains: How AI can be used in digital marketing, and how can it help professionals develop the most relevant and appropriate strategies for companies looking to go global?

First, let’s talk about personalization. Every company needs to know how to identify the right target audience in a given market and find ways to capture their attention. The solution is simple: AI. It will analyze user behavior online, tracking searches and preferences, to create personalized offers tailored to specific customer segments — who will become your target audience.

Content Generation. There are numerous AI-driven tools that can help you generate fresh, trend-based ideas for your campaign. Plus, creating visuals is no longer the time-consuming process it once was. AI can produce everything you need with a simple request. 

Automated Advertising Campaigns. If you are planning to launch a digital advertising campaign (for example, search ads), but you are unsure about budget allocation, country-specific CPC pricing, number of competitors, or product demand, AI can easily analyze your situation and provide an appropriate budget estimate.

SEO and Website Localization. Let’s say your company has decided to expand its operations, enter new markets, and now you need to localize your website in a new language, AI can help you translate it.

But be careful: AI can work real magic, but only when it comes to general translation. There are many errors related to cultural nuances that can be misinterpreted by AI.

For example, there was an incident when the world-famous brand KFC launched an advertising campaign in the Chinese market with their slogan “Finger Lickin’ Good” mistranslated as “Eat Your Fingers.”

Similarly, Schweppes promoted its “Schweppes Tonic Water” in the Italian market with a mistranslated slogan: “Schweppes Eau de Toilette.”

Even if a phrase can be clearly translated by AI, there is no guarantee that the translation will meet cultural expectations and language conventions.

That is why Janus Worldwide offers a full range of marketing, SEO and website localization services that can boost your digital marketing strategy and help you reach new markets and customers.