Why E-commerce companies should localize their websites in 2023

E-commerce is a booming industry. To succeed in this competitive and dynamic market, e-commerce companies need to localize their websites to the needs and preferences of their international customers.

Choosing the right localization partner is key to the success of your international sites. Localization goes beyond translation and involves understanding a customer’s behaviour, expectations, and values. Localization is the process of customizing a website’s content, design, functionality, and payment options to suit the cultural, linguistic, and legal context of different target markets. By effectively localizing their websites, e-commerce companies can enjoy the following benefits:

• Competitive advantage: Localization can help e-commerce companies stand out from their competitors and build trust and loyalty among their customers.

• Increased market share: Localization can help e-commerce companies reach new customers and expand their global presence. By offering localized content and payment methods, e-commerce companies can reduce the barriers to entry and increase the conversion rates of their international visitors.

• Improved customer satisfaction: Localization can help e-commerce companies provide a better user experience and customer service to their international customers. By using the customer’s language, currency, and imagery, e-commerce companies can show that they care about their needs and preferences and offer them a personalized and relevant shopping experience.

Localization is not an option, but a necessity for e-commerce companies that want to succeed in the global market. Janus Worldwide wouldn’t begin to attempt to shape your global growth strategy, but rest assured, whichever markets you see opportunities in, we have the expertise to help you ensure your site is effectively localized to give you the best possible chance of success!