The value of attending industry events

Given the current climate for global business growth, now should be seen as the time to really push your company’s product. And what better place to do that than at an industry event? I recently attended Learning Technologies in London, which centered on digital learning, a key sector for Janus Worldwide.

It was very encouraging to see both technology providers and content providers really ‘taking the bull by the horns’ and evangelizing the value of their products to the industry.

As an industry, we want to grow and stay on top of current trends, available technology, what the competition is doing, etc. This means we can be on our ‘A Game’ when presenting our own companies and products in the global marketplace.

The benefits of attending industry events are numerous:

• Networking: Connections, connections, connections! Meeting people in your industry can lead to valuable partnerships.
• Learning: Industry events often feature seminars, workshops, and keynotes where you can gain insight into the latest trends, best practices, and innovations. Continuous learning is key!
• Market Intelligence: Attending industry events can help you stay up to date on market trends, competitor strategies, and emerging technologies.
• Brand Enhancement: Participating in industry events can enhance your brand by increasing visibility and awareness among potential customers and partners.
• Creating commercial opportunities: Exhibiting at industry events allows you to showcase your products or services to a targeted audience and generate leads.
• Inspiration: Interacting with industry leaders, innovators, and experts can inspire you to think creatively and pursue new opportunities in your field.

Janus Worldwide makes it a priority to attend industry events. Like many companies that operate primarily online, we never miss a chance to get out there for real, face-to-face interactions that provide valuable opportunities.