PUBLICATIONS
The vital link to Sport’s global reach
Written by Michael Reimer
Nothing brings the world together like sports.
A surging wave of solidarity connects everyone, irrespective of race, clime, or culture.
Whether it be football, cricket, hockey, or golf, they all have one factor in common: millions of fans worldwide constantly keep up with news about their heroes.
In the world of professional sports, that same global reach translates into an enormous need for language services.
An industry that hosts hundreds of tournaments, competitions and matches every year around the world requires a huge amount of press releases, advertisements, annual reports, and global updates, some of which take place in real-time.
Take the Olympics, for example: it is a global sporting event involving over 200 countries, and each nation requires on-the-fly updates as to its progress in the competition.
The same goes for the Rugby World Cup, the PGA, or the NBA Playoffs.
Sports localization ensures that content relating to each sport and its related activities is adequately passed across to its target audience in the right words, tone, and mode of communication. Translation, transcreation, and interpretation are all important aspects of language service required to ensure proper localization.
Expert localization of course requires experts with in-depth knowledge of sports topics, events, and history, combined with cutting-edge language skills.
In sports localization, it is essential to understand that it is about more than passing on information. The information passed on must not be misleading incidentally or otherwise, and the target audience must be able to assimilate it properly.
Sports localization done wrong can ruin the beautiful experience sports have to offer. Imagine for a second that the Olympics were broadcast all over the world solely in Mandarin. What chance would the Olympics have of remaining the most prominent sporting event in the world?
The art of sports localization has always interested us at Janus. As a top-tier localization company with customers such as FIFA, FINA, and the IOC, we have made it our duty to provide top-class sports localization services.
Our translators and interpreters ensure that the information released by sports firms, clubs, journalists and governing bodies is not merely translated, but completely localized.
We maintain extensive glossaries and vocabulary banks that ensure we are consistent across all localized material.
Sports localization is a key tool for maintaining global solidarity irrespective of diversity in culture, language, or terminology.
If you want to reach the world, localize today. Localize with Janus.
Business Development Director for the DACH Region
